Patagonia was one of the earliest defenders of environmental ethics in the activewear fashion industry, and one of the first adopters of using recycled materials and switching to organic cotton. For Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.