Kuyichi was founded on the idea that socially responsible work conditions and environmental considerations aren't just trends, but a way of the future. Kuyichi works directly with farmers who supply their organic cotton. In addition to their organic cotton, Kuyichi uses sustainable materials like recycled cotton and polyester from discarded water bottles. They believe quality fashion should be created in a 100% sustainable and responsible way and hope to inspire others to be conscious about their fashion as well.