Beginning the endeavor toward a more conscious lifestyle can be intimidating, to say the least. Where do you start?! Do you throw all your clothes away and buy new ones? Do you go vegan overnight? Do you boycott anything and everything that isn’t 100% transparent in its supply chain? It’s overwhelming, and can cause paralysis; you end up doing nothing because you don’t know where to start or how to practically go about it.
Read moreThe Dilemma of a Conscious Consumer
By consciously deciding to spend a little more money on a product, you are buying a story: a story that may bring women in Kenya out of sex trafficking, an animal from the harm of cosmetic testing, or a homeless person out of poverty. After researching hundreds of companies who are cognizant of the impact they have on others, I have realized the tremendous impact that we as the consumers have in the economy.
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